“I Just Switched” – Who is switching from a landline phone household to cell phone-only household?
Abstract:
In recent years, there has been an increase in the proportion of U.S. households that use cell phones exclusively or extensively. This trend presents a challenge to consumer research panels such as The Gallup Panel that use random digit dialing (RDD) methodology to contact U.S. households at random by landline phone in order to represent the entire U.S. population with their research. Included in this trend is a growing percentage of Americans who are considering giving up their landline phone access at home and planning to use cell phones exclusively. In this article, we use data collected from The Gallup Panel to present various demographic and psychographic characteristics of Americans who have switched or are planning to change their primary phone line from a landline to a cell phone. The article concludes with recommendations for future research avenues.
Recommended Citation:
Rao, K., Kaminska, O., & Buskirk, T. D. (2007). “I Just Switched” – Who is switching from a landline phone household to cell phone-only household? Paper presented at the Midwest Association of Public Opinion Research, Chicago.
Attached Documents:
- MAPOR 2007 Program (see page #37 for the mention)
- MAPOR 2007 Cellphone-only Paper