Archive for May 14th, 2009

Clarifying the “Progress” Of Progress Indicators

Abstract:

In Web surveys, progress indicators inform respondents of their progress, using a variety of design approaches. A graphic-based method usually involves the image of a progress bar, while a text-based method involves using simple text (often percent completed).  Sometimes a combination of graphic- and text-based designs is used (see Couper, Traugott, & Lamias, 2001; Heerwegh & Loosveldt, 2006). Progress indicators can also be displayed on every screen or intermittently, or at the respondents’ request (see Conrad et al., 2005).  The main argument for using a progress indicator is that it motivates respondents to complete the survey by making the end of the survey appear visibly nearer with every question answered. Read more

2009
05/14
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Produce Food Safety in the Marketing Channel and the American Consumer

Abstract:

Publicity surrounding recent outbreaks of food-borne illness has raised concern among American consumers about the microbial safety of produce delivered through food marketing channels. In 2006 an E. coli outbreak was traced to spinach, resulting in millions of dollars in losses for the produce industry; in early 2008 a large salmonella scare linked to tomatoes also dampened industry profits. To investigate the effects of these concerns, a large random survey of American consumers from the Gallup Panel was performed in October 2008 to investigate the extent to which consumers were concerned about the microbial safety of produce and how they coped with those concerns in the food marketing channel. Read more

2009
05/14
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CATEGORY
Conference Articles
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