Examining the Relationship Between Survey Response Elicitation Efforts, Respondent Motivation, and Satisficing: A Case Study of Web-based Panel Survey
Abstract:
Understanding the dynamics of survey participation, particularly about why people take part in surveys and, perhaps more importantly, why they do not, is often a challenging task at hand for survey researchers. A part of this challenge involves expending some form (e.g., e-mail or postcard reminder) of survey elicitation effort in obtaining a response. The general assumption as it pertains to Web-based surveys is that more motivated survey invitees respond with minimal elicitation effort (i.e., they respond even before the first reminder is sent), while their less motivated counterparts respond only with a subsequent increase in such efforts (i.e., sending more than one reminder) or choose to not respond. Read more