Examining the Relationship Between Survey Response Elicitation Efforts, Respondent Motivation, and Satisficing: A Case Study of Web-based Panel Survey

Abstract:

Understanding the dynamics of survey participation, particularly about why people take part in surveys and, perhaps more importantly, why they do not, is often a challenging task at hand for survey researchers. A part of this challenge involves expending some form (e.g., e-mail or postcard reminder) of survey elicitation effort in obtaining a response. The general assumption as it pertains to Web-based surveys is that more motivated survey invitees respond with minimal elicitation effort (i.e., they respond even before the first reminder is sent), while their less motivated counterparts respond only with a subsequent increase in such efforts (i.e., sending more than one reminder) or choose to not respond. However, the interplay of survey response elicitation efforts and respondent motivation on the tendency to satisfice is largely unexamined. In this paper, for respondents to a Web-based panel survey, we construct a robust behavioral measure of respondent motivation in addition to a measure of survey response elicitation efforts using data assembled from previous panel survey participations. We discuss the findings from the study and conclude with recommendations for future research.

Recommended Citation:

Lee, G., & Rao, K. (2009). Examining the Relationship Between Survey Response Elicitation Efforts, Respondent Motivation, and Satisficing: A Case Study of Web-based Panel Survey. Paper presented at the American Association for Public Opinion Research, Hollywood, Florida.

Attached Documents:

  • AAPOR 2009 Program (see page #114 for the mention)
  • For a copy of this presentation, please send me a comment with your email address in the box below.
2009
05/16
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    • Vikas T
    • April 13th, 2015

    Please send me a copy of:

    Lee, G., & Rao, K. (2009). Examining the Relationship Between Survey Response Elicitation Efforts, Respondent Motivation, and Satisficing: A Case Study of Web-based Panel Survey.

    Thank you

    Vikas

    • Scott Fricker
    • November 28th, 2012

    I would appreciate it if you would please send me a copy of the following paper:

    Lee, G., & Rao, K. (2009). Examining the Relationship Between Survey Response Elicitation Efforts, Respondent Motivation, and Satisficing: A Case Study of Web-based Panel Survey. Paper presented at the American Association of Public Opinion Research, Hollywood, Florida.

    Thank you

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