Archive for May 13th, 2010

A Comparison of Web and Mail Survey Respondents within a Mixed Mode National Survey

Abstract:

Web surveys are being increasingly incorporated into national survey data collection programs in the United States because of their cost/time-efficiencies. Yet, response rates and data quality issues in web surveys remain important challenges. As a basic study designed to better understand data quality, this paper investigates the degree to which survey modes themselves affect response rates and data quality in a national mixed mode survey. Read more

2010
05/13
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The Theory and Evaluation of Anchoring Effect in Visually Administered Extremely Long Response Lists

Abstract:

Numerous studies (Payne 1971; Krosnick and Alwin 1987; Ayidiya and McClendon 1990; Schwarz, Hippler, and Noelle-Neumann 1992; Malhotra 2009; Malhotra 2008) have examined response order effects in visually administered questionnaires. A number of theories have also been proposed to explain this effect, with the most popular one being the theory of satisficing (Krosnick and Alwin 1987; Krosnick 1991). According to this theory, when response alternatives are presented visually, respondents begin at the top of the list and consider each alternative individually, all while establishing a cognitive framework for evaluating later response alternatives. Read more

2010
05/13
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