Archive for May 16th, 2010

Understanding How Consumers Cope with Food Safety Concerns: Using Qualitative Panel Data to Obtain a Complete Picture

Abstract:

American consumers are increasingly concerned about the microbial safety of the fruits and vegetables they consume.  A random survey of 3,619 consumers from the Gallup Panel performed in October 2008 investigated the extent to which American consumers were concerned about the microbial safety of produce and how they coped with those concerns in the food marketing channel. Read more

2010
05/16
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Do One-Time Inducements Help Long-Term Survey Participation? – A Case for Survival Analysis

Abstract:

In a recent study involving a mixed-mode experiment to recruit members to a consumer panel, Rao et al. (2010) tested the effect of various response-inducement techniques such as advance letters, monetary incentives, and telephone follow-up on panel recruitment. The experiment was successful in recruiting individuals to a non-incentive-driven consumer panel (i.e., members do not receive any form of monetary incentives for their participation in the panel). While the experiment used response inducements as a onetime stimulus to motivate individuals to join the panel, no such response inducements were provided for their subsequent panel participation. Read more

2010
05/16
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