Do One-Time Inducements Help Long-Term Survey Participation? – A Case for Survival Analysis
Abstract:
In a recent study involving a mixed-mode experiment to recruit members to a consumer panel, Rao et al. (2010) tested the effect of various response-inducement techniques such as advance letters, monetary incentives, and telephone follow-up on panel recruitment. The experiment was successful in recruiting individuals to a non-incentive-driven consumer panel (i.e., members do not receive any form of monetary incentives for their participation in the panel). While the experiment used response inducements as a onetime stimulus to motivate individuals to join the panel, no such response inducements were provided for their subsequent panel participation. More than a year after the original experiment was conducted, we posed the question: How much time must pass before the effect of this response inducement wears off? An overarching question is how does the propensity to participate in the long run differ across the various treatment and demographic groups from which these individuals were recruited? In this study, we draw upon panel participation data for these individuals to analyze survival rates and the effect of individuals demographic characteristics on the odds of survival. The study will likely have important implications for the usage of one-time inducements for long-term panel participation.
Recommended Citation:
Rao, K., & McCutcheon, A. L. (2010). Do One-time Inducements Help Long-Term Survey Participation? – A Case for Survival Analysis. Paper presented at the American Association for Public Opinion Research, Chicago.
Attached Documents:
- AAPOR 2010 Program (see page #163 for the mention)
- For a copy of this paper, please send me a comment with your email address in the box below.