Archive for May 13th, 2011

How Can We Believe What They Say? The Role of Missing and Validating Data in Panelists Demographic Information

Abstract:

The use of online panels (probability-based or volunteer opt-in) as a mode of data collection has become increasingly popular in market, social, psychological, and medical research (Callegaro and DiSogra 2009). The Nielsen online panel is one of the opt-in panels in the United States that is composed of respondents who voluntarily sign up (opt-in) to become members of the panel. Read more

2011
05/13
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Are you who you say you are? Using a Multisource Cross-validation Methodology for Panel Membership Information

Abstract:

Over the past few years, market researchers and clients working with data from non-probability online panels have voiced a number of data quality concerns over issues such as respondent identity, increased satisficing, and possible professionalization of survey taking. Recognizing the importance of having real, unique, and engaged panelists, panel companies are responding to these issues by introducing a variety of remedial measures such as name-address verification, email address verification, and validation of key demographic information against third-party databases. Read more

2011
05/13
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CATEGORY
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