Catch Them When You Can: Speeders and Their Role in Online Data Quality
Abstract:
The role of panelist engagement on survey data quality in online panels has been a subject of discussion and commendation by industry and academic leaders (see Baker et. al. 2010). While there are many indicators of data quality in online surveys such as item nonresponse (Rao and Gravelle 2008) and breakoffs (Peytchev 2009; Heerwegh and Loosveldt 2006), one in particular has gained some attention in recent times: survey completion time. Read more