Archive for May, 2012
Abstract:
The Nielsen Company (Nielsen) has extended its Campaign Ratings solution to include the measurement of cross-platform campaigns. By leveraging its industry-standard Nielsen People Meter panel and its innovative Online Campaign Ratings product, Nielsen can now quantify the unduplicated reach, frequency and GRPs for ads running on Television and Internet. Read more
Abstract:
This study builds on a previously published panel recruitment experiment (Rao, Kaminska, and McCutcheon 2010), extending that analysis to an examination of the effectiveness of pre-recruitment factors such as mode and response inducements on three post-recruitment panel participation effects: attrition rates, survey completion rates, and panel data quality. The panel recruitment experiment, conducted with the Gallup Panel, netted 1,282 households with 2,042 panel members. For these recruited members, we collected data on panel participation and retention, and use it for analysis in this study. Read more
Abstract:
The Nielsen TV Ratings Diary service involves the use of a one-week TV diary survey for measuring TV ratings. While the service has been around for a while, it recently received a sampling makeover to address the diminishing coverage associated with landline random-digit dialing (RDD) surveys. Address-based sampling (ABS) replaced RDD as the sampling methodology for the diary service. Read more
Abstract:
In this study, for multiple websites, we estimate duplicated audience reach between home and work Internet access locations. By employing a probability-based matching technique, we use metered-panel based data from non-overlapping home and work panels for creating a virtual overlapping home-work panel. Read more