Nott Alone: Is OTT Making it cool again to watch TV together?
Co-viewing in television is the process of watching content alongside other people, typically members of the same household. Entertainment products are often consumed collectively, and television is no exception. In fact, watching television has traditionally been considered a social activity. But the digital age is starting to erode that premise: With more television content being watched every day on laptops, smartphones and tablets, it seems that watching TV is slowly becoming an individual pursuit.
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Recommended Citation:
Rao, K., Yildiz, K., & Poppie, M. (2016). Nott Alone: Is OTT Making it cool again to watch TV together? Nielsen Journal of Measurement, 1 (2).