Archive for the ‘ Conference Articles ’ Category
Abstract:
In this article, we investigate response-order effects across various candidate questions (i.e., questions potentially prone to satisficing) from a 2007 Social Issues mail survey conducted by The Gallup Panel. We also investigate extreme responding and analyze patterns of extreme responses. Read more
Abstract:
Recent studies on religious attitudes and behavior tend to suggest that Americans are becoming more spiritual and less religious. The spiritual seeking is seen as characterizing the present moment – creating what Roof (1999) calls a culture of spiritual quest. In this changing cultural landscape that is characterized by differences in belief and practices between the spiritually versus religiously committed, there is little empirical evidence for different types of spiritual questing and its effects, if any, in a individuals consumer centric life. In this article, the authors investigate the effects of three different types of spiritual seeking: Religion as Means, Religion as End, and Religion as Quest. Read more
Abstract:
Recent studies have suggested that a growing number of Americans identify themselves as ‘Spiritual, but not religious’. The socio-demographic portrait of this group of unchurched Americans, which has been nicely described by many authors (see, Fuller (2001) and Roof (1993)) is a one-point perspective of this group. Another perspective, which focuses on the role of spirituality on consumer behavior, however has received limited empirical research. Read more
Abstract:
Does one’s religious and spiritual orientation influence his or her behavior in marketplace? A verdict is not clear. This exploratory study presents the results of a religious orientation survey administered using an online panel. The results show that well-developed measures of religious orientation (internal, external, and interactional – Batson and Ventis (1982)) are related to how Americans buy and consume. Read more
Abstract:
Survey In panel surveys, a member’s profile information usually consists of, but is not limited to, member’s invariant (e.g. race, gender, age) and variant (e.g. education, marital status, occupation) characteristics. In this paper, the reliability or consistency of response to profile information questions in panel surveys is investigated. Read more
Abstract:
The integration of Internet and Wireless technologies is creating a vast array of services in marketing research to which people want easy and universal access. These services deliver information where and when people want them: directly into the palm of their hand either through a digital mobile phone, personal digital assistant (PDA) or any other palm-held device. Read more
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| 1 | ||||||
| 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| 16 | 17 | 18 | 19 | 20 | 21 | 22 |
| 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| 30 | 31 | |||||