Methods and apparatus to determine audience duplication in cross-media campaigns
Patent Number: 8,973,023
Date Issued: March 3, 2015
Patent Title: Methods and apparatus to determine audience duplication in cross-media campaigns Read more
Posts Tagged ‘ Audience Duplication ’
Patent Number: 8,973,023
Date Issued: March 3, 2015
Patent Title: Methods and apparatus to determine audience duplication in cross-media campaigns Read more
Abstract:
The Nielsen Company (Nielsen) has extended its Campaign Ratings solution to include the measurement of cross-platform campaigns. By leveraging its industry-standard Nielsen People Meter panel and its innovative Online Campaign Ratings product, Nielsen can now quantify the unduplicated reach, frequency and GRPs for ads running on Television and Internet. Read more
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