Posts Tagged ‘ Download Paper ’

Produce Food Safety in the Marketing Channel and the American Consumer

Abstract:

Publicity surrounding recent outbreaks of food-borne illness has raised concern among American consumers about the microbial safety of produce delivered through food marketing channels. In 2006 an E. coli outbreak was traced to spinach, resulting in millions of dollars in losses for the produce industry; in early 2008 a large salmonella scare linked to tomatoes also dampened industry profits. To investigate the effects of these concerns, a large random survey of American consumers from the Gallup Panel was performed in October 2008 to investigate the extent to which consumers were concerned about the microbial safety of produce and how they coped with those concerns in the food marketing channel. Read more

2009
05/14
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My Cell Phone’s Ringing, Caller Unknown, Now What? Usage Behavior Patterns Among Recent Landline Cord Cutters Who Have Become Cell Phone-Only Users

Abstract:

A growing number of Americans are considering cutting their landline telephone cords in favor of becoming cell phone-only. To date, survey researchers have begun to understand that cell phone-only users tend to be “heavy users” of cell phones compared with those who have both landlines and cell phones. Recent studies on cell phones (either in conjunction with/without a landline phone) have explored behaviors such as types of plans (individual/family), type of usage (sharing,/personal) and frequency of usage (most/some calls, emergency calls). Read more

2008
05/17
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A New Hue of the Cell Phone-Only Landscape: Demographic Characteristics of Landline Cord Cutters New to “Cell Phone-Only”

Abstract:

A growing number of Americans with diverse telephone service histories are considering giving up their household landline phone access and planning to use cell phones exclusively. While previous studies on cell phone-only individuals have documented consistent trends in demographics such as in age (younger), place (urban), residency ownership (rent) and income (lower), little is known about the demographics of those who are cutting the landline telephone cord in favor of cell phone-only status. Read more

2008
05/16
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“I Just Switched” – Who is switching from a landline phone household to cell phone-only household?

Abstract:

In recent years, there has been an increase in the proportion of U.S. households that use cell phones exclusively or extensively. This trend presents a challenge to consumer research panels such as The Gallup Panel that use random digit dialing (RDD) methodology to contact U.S. households at random by landline phone in order to represent the entire U.S. population with their research. Included in this trend is a growing percentage of Americans who are considering giving up their landline phone access at home and planning to use cell phones exclusively. Read more

2007
11/20
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Is Satisficing a slippery slope? An investigation into the effects of satisficing when answering questions in a mail survey

Abstract:

In this article, we investigate response-order effects across various candidate questions (i.e., questions potentially prone to satisficing) from a 2007 Social Issues mail survey conducted by The Gallup Panel. We also investigate extreme responding and analyze patterns of extreme responses. Read more

2007
11/20
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Spiritual, but not Religious: Insights from an Online Panel

Abstract:

Recent studies have suggested that a growing number of Americans identify themselves as ‘Spiritual, but not religious’. The socio-demographic portrait of this group of unchurched Americans, which has been nicely described by many authors (see, Fuller (2001) and Roof (1993)) is a one-point perspective of this group. Another perspective, which focuses on the role of spirituality on consumer behavior, however has received limited empirical research. Read more

2006
11/17
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