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Abstract:

This study builds on a previously published panel recruitment experiment (Rao, Kaminska, and McCutcheon 2010), extending that analysis to an examination of the effectiveness of pre-recruitment factors such as mode and response inducements on three post-recruitment panel participation effects: attrition rates, survey completion rates, and panel data quality. The panel recruitment experiment, conducted with the Gallup Panel, netted 1,282 households with 2,042 panel members. For these recruited members, we collected data on panel participation and retention, and use it for analysis in this study. Read more

Abstract:

In a recent study involving a mixed-mode experiment to recruit members to a consumer panel, Rao et al. (2010) tested the effect of various response-inducement techniques such as advance letters, monetary incentives, and telephone follow-up on panel recruitment. The experiment was successful in recruiting individuals to a non-incentive-driven consumer panel (i.e., members do not receive any form of monetary incentives for their participation in the panel). While the experiment used response inducements as a onetime stimulus to motivate individuals to join the panel, no such response inducements were provided for their subsequent panel participation. Read more