Are you who you say you are? Using a Multisource Cross-validation Methodology for Panel Membership Information
Abstract:
Over the past few years, market researchers and clients working with data from non-probability online panels have voiced a number of data quality concerns over issues such as respondent identity, increased satisficing, and possible professionalization of survey taking. Recognizing the importance of having real, unique, and engaged panelists, panel companies are responding to these issues by introducing a variety of remedial measures such as name-address verification, email address verification, and validation of key demographic information against third-party databases. Read more