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Abstract:

This study builds on a previously published panel recruitment experiment (Rao, Kaminska, and McCutcheon 2010), extending that analysis to an examination of the effectiveness of pre-recruitment factors such as mode and response inducements on three post-recruitment panel participation effects: attrition rates, survey completion rates, and panel data quality. The panel recruitment experiment, conducted with the Gallup Panel, netted 1,282 households with 2,042 panel members. For these recruited members, we collected data on panel participation and retention, and use it for analysis in this study. Read more

Abstract:

Survey response rates have been declining over the past several decades, particularly for random-digit-dialing (RDD) telephone surveys (see de Leeuw and de Heer 2002; Steeh 1981). This trend affects research panels such as the Gallup Panel, which uses RDD methodology to recruit its members. If significant improvements in panel recruitment response rates are to be achieved, new approaches must be considered. This paper presents the findings of a mail and telephone mode experiment conducted by the Gallup Panel to analyze the individual and combined effects of incentives, advance letters, and follow-up telephone calls on the panel recruitment response rate. Read more

Abstract:

Survey response rates have been declining over the last several decades, particularly for random-digit-dial (RDD) telephone surveys (see de Leeuw, et al., 2002; Steeh, 1981). This trend affects research panels such as the Gallup Panel, which uses RDD methodology to recruit its members. If significant improvements in panel recruitment response rates are to be achieved, new approaches must be considered. This paper presents the findings of an experiment conducted by the Gallup Panel to analyze the individual and combined effects of incentives, advance letters, and follow-up telephone calls on the panel recruitment response rate. Read more