Understanding How Consumers Cope with Food Safety Concerns: Using Qualitative Panel Data to Obtain a Complete Picture
Abstract:
American consumers are increasingly concerned about the microbial safety of the fruits and vegetables they consume. A random survey of 3,619 consumers from the Gallup Panel performed in October 2008 investigated the extent to which American consumers were concerned about the microbial safety of produce and how they coped with those concerns in the food marketing channel. Read more