Speeders in a Multi-Mode Survey
What role does panelist engagement play in online survey data quality? Many industry and academic leaders continue to debate the answer (Baker et al., 2010). While there are many indicators of data quality in online surveys, such as item nonresponse (Rao & Gravelle, 2008) and breakoffs (Dirk & Loosveldt, 2006; Peytchev, 2009), survey completion time has recently risen in prominence. Research leaders scrutinize online panels today because of panelists participating in numerous surveys in short time periods, which suggests respondents seeking maximum returns (i.e., incentives) with minimal survey effort. Read more