Posts Tagged ‘ Web Analytics ’

Measuring Audience Duplication in a Cross-Media Ad Campaign Involving TV and Internet

Abstract:

The Nielsen Company (Nielsen) has extended its Campaign Ratings solution to include the measurement of cross-platform campaigns. By leveraging its industry-standard Nielsen People Meter panel and its innovative Online Campaign Ratings product, Nielsen can now quantify the unduplicated reach, frequency and GRPs for ads running on Television and Internet. Read more

2012
05/31
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CATEGORY
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Home or Work or Both? Assessing the Role of Duplication of Website Visitations Using a Online Metered Panel

Abstract:

In this study, for multiple websites, we estimate duplicated audience reach between home and work Internet access locations. By employing a probability-based matching technique, we use metered-panel based data from non-overlapping home and work panels for creating a virtual overlapping home-work panel. Read more

2012
05/17
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CATEGORY
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